A Canadian Tradition of Animal Nutrition Solutions
People Advancing Animal Nutrition
We are an organization of people with the collective purpose of adding value to the lives of our customers, dealers and employees. Masterfeeds is a proud Canadian company that grew with the nation throughout the twentieth century. The lives and achievements of those who built Masterfeeds, personify the pioneering ambition and spirit of this country.
From research and development, to delivery and mill operations, to dealer service and transport, we strive to hire the best of the best. With over 85 years of quality, proven results-backed feed inside the bag, along with responsible business decisions and leading industry innovations have strengthened our company over time. We are proud to have helped grow Canadian livestock herds, poultry flocks, back yard animals and pets – and we couldn’t have done it without committed, ag passionate people who continue to strengthen Masterfeeds and support Canada’s farmers and ranchers day in and day out.
Our Commitment to Talent and Diversity
Our people come from every corner of Canada and beyond. They are the face of our country, in all its diversity. Masterfeeds makes diversity one of its priorities, which means reflecting Canada and its regions, as well as the country’s multicultural and multiracial nature.
Diversity encompasses a wide range of visible and invisible attributes that are integral to the theme of inclusion. Canada’s population is made up of a wealth of cultures, linguistic and ethno-cultural communities, genders, sexual orientations, ages, religions and people with different abilities. Each of us contributes to the collective success of the organizations.
Masterfeeds also focused on attracting a diversified talent pool, thus ensuring that diversity is incorporated into the way it recruits and develops its workforce. Through this commitment, the Corporation can leverage our society’s similarities and differences as it strives to become a more open, inclusive and progressive organization.
We are proud to create an environment where all of our people can succeed.
Masterfeeds is an Equal Opportunity Employer
It has been and will continue to be the policy of Masterfeeds to be an equal opportunity employer. In keeping with this policy, Masterfeeds will continue to recruit, hire, train and promote into all job levels based solely upon job-related qualifications without regard to race, color, religion, creed, age, sex, national origin, gender identity or expression, sexual orientation, disability, marital status, veteran or military status, genetics or citizenship status.
Mission Statement
As a leader in the Canadian animal nutrition industry, Masterfeeds will serve livestock and poultry producers with research-based and proven animal feeding solutions – supported by skilled employees, dealers and sales staff who are accountable to the ongoing success of our customers and stakeholders. To guide a responsible, aware, forward thinking company, we strive to measure all we do to meet our five Guiding Principals:
People – A People Business
We strive to ensure our people know they are appreciated, they understand what is expected of them and they have the tools and training to excel at their responsibilities. We support future farmers. Youth are the future of our changing industry and through programs and sponsorships we are committed to supporting their development.
Service – Supporting Customers
We support customers with nutrition programs, exceptional products, thorough research and development, animal health advice and industry expertise through genuine, knowledgeable and friendly customer service.
Manage Risk – Creating Resilience
We create stability through tight management of expenses, logistics, protocols and procedures to control costs and we understand that receptiveness to change is essential for progress.
Safety – Awareness & Action
We expect safety compliance 100% of the time. Safe workplace practices for all employees is of utmost importance. Bio-security and animal health protocols are followed daily and reviewed regularly with high level attention and actions at all times.
Responsibility – Better for everyone
We support on-farm animal welfare practices at all times. We consider the impact on the environment in all we do. Reducing our footprint and choosing the most responsible options wherever possible.
Founded in 1980 by Irish entrepreneur and scientist Dr. Pearse Lyons, Alltech improves the health and performance of people, animals and plants through natural nutrition and scientific innovation. Its mission is carried out by more than 4,200 team members who adhere to the company’s guiding ACE principle seeking the benefit of Animals, Consumers and the Environment in all endeavours. Headquartered just outside of Lexington, Kentucky, USA, Alltech has a strong presence in all regions of the world, doing business in 128 countries.
Alltech improves health and performance by adding nutritional value naturally through its innovative use of yeast fermentation, enzyme technology, algae and nutrigenomics.
Alltech is the only privately held company among the top 10 animal health companies in the world. This is a source of competitive advantage, allowing Alltech to stay focused on customer needs, innovation and long-term objectives. The flexibility has also fuelled Alltech’s growth, which has been approximately 20 to 25% annually.
Alltech announced it will be acquiring all of the shares of Masterfeeds in November of 2015, creating one of Canada’s largest premium animal nutrition companies. The acquisition accelerates Masterfeeds product innovation pipeline through combined technology, research and on-farm modelling production, delivering greater value to farmers and ranchers.
Stratford Agri-Analysis (SAA), a subsidiary of Masterfeeds, is a nationally recognized provider of feedstuff analysis in Canada. Established in 1980, SAA is an accredited lab offering accurate and timely analysis of feedstuffs, soil, plant tissues, manure, greenhouse water, nitrogen testing for corn and more. Farmers and animal nutritionist rely on SAA’s analysis and leading edge technology as a vital tool for balancing livestock rations. In 2014 SAA enhanced the analysis support offered to dairy producers through an affiliation with Dairyland Laboratories Inc. This affiliation allows SAA to continue to meet and exceed dairy customer expectations. It also complements analysis required for producers using the AMTS Ration Balancing Program which predicts animal requirements, feed utilization, animal performance, and nutrient excretion for dairy cattle. For further information on SAA, please visit www.stratfordagri.ca.
Masterfeeds retails pet food and supplies, western wear, boots, animal health products and feed products through its Cowtown stores in Western Canada. Cowtown is a Wrangler flagship store, with over 5,000 pairs of jeans in-stock. There are thousands of pairs of boots, shirts, Carhartt workwear and traditional western wear too! Cowtown also carries the widest range of western saddles and tack… everything from the smallest replacement saddle pin to the saddles themselves, and everything in between.
There are seven Cowtown locations in Western Canada – Regina SK, Weyburn SK, Swift Current SK, Saskatoon SK, Moose Jaw SK, Brandon MB, and Edmonton AB
Sustainable Decisions for Generations to Come
Does what’s on the outside matter?
We believe in this case, it does.
If we laid all of the empty feed bags we sell in one year end to end, they would stretch from British Columbia all the way to Quebec. That’s a lot of feed bags. And that got us thinking – can we do better? Absolutely, we can!
After much conversation and research on handling issues, supply chain, storage and package durability, easy open and quality control we have come up with a new mandate for our commitment to sustainable developement:
Masterfeeds will do our part to help sustain our ag-dependent planet. One or two colour, vegetable or soy ink printed, unbleached kraft paper bags, with less production imprint and post consumer impact is environmentally, our responsibility. We will take the lead in our industry to deploy long term, sustainable decisions for the generations to come.
Over 85 years of quality feed inside the bag, along with responsible business decisions and leading industry innovations has strengthened our company over time. We are proud to have helped grow Canada’s livestock herds, poultry flocks, backyard animals and our family pets. We will continue to do so with our commitment to sustainable development goals.
